Social Media Marketing (SMM)
With over 1 billion active members, Facebook is the most widely used social network worldwide, by people of all ages!Facebook is a great way for businesses to connect with existing customers, make new contacts, and get the word out about products and services.
Twitter is a Microblogging service, Social Network, Real-Time Information Network and Social Search Engine all rolled into one. In short, Twitter is a place where people share what's on their mind-and it can be great for your business.
LinkedIn is a cross between an online resume and an interactive rolodex. Get it on your computer, or get it on your mobile phone. Either way, it gives you immediate access to your complete network. LinkedIn is a valuable resource for small businesses because you can grow relationships and drive new business.
Putting It All Together
Social media is new, exciting, and even fun. It's also a highly effective way to market your business. Plain and simple: social media has a big impact on the way businesses connect and communicate with customers and prospects.
Social media is just one of the many tools at your disposal and it makes a great complement (not replacement) to other marketing tactics that work for you. Especially email marketing.
In fact, you can't really talk about social media marketing without highlighting the importance of email marketing. The two have got some stuff in common, and work best when used together.
Email + Social Media Marketing = Big Impact
Video is currently the fastest growing website feature for small businesses. Why? Adding video to your website can help you improve customer relationships, and increase profits and brand awareness.
YouTube is currently the 2nd largest search engine in the world after Google. If you decide to post company videos, this is the place to do it. We'll show you how in the next section.
A blog is an online journal. Today, blogs are a core focus of small business websites. Why? Among other things, blogs help small businesses come up in Google searches. Debbie Weil, author of the Corporate Blogging Handbook, says the term "blog" stands for "Better Listings On Google".
The face of business is evolving, now it's just as important to be human as it is to create better widgets. A blog gives your company a way to showcase its personality and culture in a sort of online headquarters.
Email marketing remains one of the most effective and commonly used marketing tools for small businesses. In a May 2011 survey for small businesses, more than 73% of respondents claimed to use email marketing, with the majority reporting it to be a highly effective tactic for customer acquisition.
For most of us, email is the first thing we check in the morning and what we rely on most to communicate online. The same is true for most email users, including your customers and prospects.